Yadadri becomes first cashless temple town

Hyderabad: Telangana Information Technology Association (TITA) flagship project ‘Digithon’ has achieved another milestone by making the temple town Yadadri as the ‘First Cashless Temple Town in Telangana State’ by enabling 815 merchants near the temple undertake cashless transactions.

“This unique initiative of making the entire temple town cashless is first adopted by TITA with the support of Aler MLA and Government Whip Gongidi Sunita, under the banner of ‘Digithon Cashless Yadadri’. The aim of this mission is to impart Digital Financial Literacy to the merchants in Yadadri with the help of 100 Digithon Digital Leaders. Digital Leaders, who travelled all the way from Hyderabad, sensitized, trained and got onboard all the auto drivers, coconut merchants, prasadam counters and so on for cashless transactions in Yadadr,.” said TITA president Sundeep Kumar Makthala.

Travelling in a cashless auto, Gongidi Sunita said, “Lack of awareness of digital financial literacy, especially among merchants in rural areas, is a major challenge in the country, more so in light of the Centre’s recent demonetization and plans to make India a cashless economy. There is an urgent need to create awareness among the citizens, especially in rural and semi-urban areas regarding digital finance services and also enable/support access to digital finance services options. Now, devotees can feel the ease of pay using the cashless transaction for travelling in auto, purchasing coconuts, prasadam and so on in Yadadri.

Yadadri Collector Anita Ramachandran, who purchased coconuts using cashless transaction through SBI Buddy, said, “I am happy to participate in a historic event and appreciate TITA for taking the unique initiative.” The event was attended by Sunitha, Collector Anita Ramchandran, TITA Global President Sundeep Kumar Makthala, Yadadri District Joint Collector Ravi Naik, TITA vice-president Ranapratap Bojjam and others. –NSS

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