TITA launches Cashless Digithon campaign
- Aim to make everyone literate in digital finance
Hyderabad: Telangana Information Technology Association (TITA), in association with CSC, MeeSeva and Government of Telangana, has launched ‘Cashless Digithon’ campaign to promote digital financial literacy in Telangana State.
The campaign’s objective is to make Telangana ‘cashless’ by imparting digital financial literacy to merchants and citizens in the state. The logo of Cashless #Digithon was launched by IT Secretary Jayesh Ranjan IAS, MeeSeva Commissioner Venkateshwarlu IRS, TITA Global President Sundeep Kumar Makthala, and IIIT Vice Chancellor S Sathyanarayana on Thursday.
Lack of awareness of digital financial literacy, especially among the rural population, is a major challenge in the country, more so in light of the Centre’s recent demonetization and plans to make India a cashless economy. There is an urgent need to create awareness among the citizens, especially in rural and semi-urban areas regarding digital finance services and also enable/support access to digital finance services options. Cashless #Digithon’s aim is to enroll and impart digital financial literacy to the merchants and citizens with the help of 11,000 Digithon Digital Leaders across all panchayats in the state. The objective is to make Telangana as the cashless state by hosting awareness sessions on government policies and digital finance options available for rural people and support them in use of various mechanisms of digital finance services.
The project will involve government functionaries at the level of State Government/District Administration; NIC- SIO/DIO; banks; panchayats among others. It will also cover agencies such as merchant associations; market yards; communities; schools/colleges as well as women, farmers and marginalized sections.
TITA will also organize local level marathons, competitions, radio/TV talk shows, etc. to enable citizens to access and use electronic payment system (EPS); sensitizing and enabling merchants at panchayat level to use EPS and creating awareness in rural Telangana, said TITA founder-president Sundeep Kumar Makthala. –NSS