SP to get Centenary Award at IFFI 2016

  • Centre to set up Film Promotion Board

New Delhi: Union Minister for Information and Broadcasting M Venkaiah Naidu has taken a new initiative to create a Film Promotion Fund to promote Indian cinema at international film festivals.

He unveiled the initiative on Tuesday at the curtain raiser press conference for International Film Festival of India (IFFI) 2016. Francis D’Souza, Deputy Chief Minister of Goa, Col. Rajyavardhan Rathore, Minister of State for I & B, Cho Hyun, Korean Ambassador, and Shri Ajay Mittal, Secretary I & B, were present. 

Explaining the features, Naidu said the Film Promotion Fund would provide financial assistance to the films which would be selected in any competition section of any international film festival of repute or being India’s official nomination to the Academy Awards under Foreign Film Category.

The minister said: IFFI as a platform would provide encouragement to the film makers who have contributed to the world of cinema through their creations. It would offer a bouquet of films from all over the world with diverse storylines, narratives and emotions.  IFFI provides a diverse platform to the film industry to showcase their talent as well as an opportunity to learn from participating countries.

Col. Rajyavardhan Rathore, Minister of State for I & B, said Korea would take part in the 47th IFFI.  A total of 1,032 entries were received for IFFI 2016 from across the globe, out of which 194 films from 88 countries had been selected for screening, he said. 

Col. Rathore said that IFFI would recognize young talent under a new competition section known as ‘Centenary Award for Best Debut Feature of a Director’. This section would showcase some of the outstanding directorial debuts of 2016 from across the world of cinema. The winner would be honoured with a Silver Peacock and a cash prize of Rs 10 lakhs. 

There would be 15 films from across the globe, including two Indian films from Indian Panorama section in the International Competition section.  Under this category, awards will be given for Best Film, Best Director, Best Actor – Male, Best Actor – Female and Special Jury Award. This year, the festival line-up included 26 Asian and 108 Indian premieres in the International Cinema section. 

The festival would honour award winning and acclaimed singe SP Balasubrahmanyam with the Centenary Award for Indian Film Personality of the Year 2016, for his contribution to Indian cinema. He holds the record in the Guinness Book for singing and recording more than 40,000 songs and has won the National Award six times He is a recipient of Padma Shri (2001) and Padma Bhushan (2011). This year, SP has completed five decades in the film industry.

Inspired by the Central government’s Clean India drive, IFFI 2016 will showcase a special package of 20 award winning short films based on the Swachh Bharat theme. These 20 films were short listed from 4,346 entries and awarded at the ‘Swachh Bharat Film Festival’ organized by the National Film Development Corporation on 2nd October in New Delhi.

The 47th edition of the International Film Festival of India would be held from November 20th to November 28th in Goa.  Besides showcasing films from across the globe, the fest would also have interactive sessions, workshops and informative classes from global luminaries in direction, documentary film making, editing, art direction, cinematography, VFX & animation and action direction.

-NSS

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