Something to chew over

  • Pan masala for Bond!

Los Angeles: My name is Bond … James Bond … I love pan masala! If you think the world famous British spy who loves Martinis, shaken, not stirred, beautiful girls, sporty cars, and of course, futuristic gadgets to get out of honey traps and from the clutches of bad guys has fallen for Indian pan masala, you are not wrong.

After all, in the age of make-believe and virtual reality, everything and anything is possible. When you see our Hollywood heroes and heroines endorsing fizzy drinks, hair oils, soaps and shampoos for astronomical sums, it may not come as a surprise to see an ex-Bond being featured in an Indian ad. But given the power of Photoshop and the prowess of our young boys and girls to create the impossible, it is plausible that the 63-year-old endorsing an Indian pan masala brand is a spoof.

Not to be, if you read the distress expressed by Brosnan after seeing the ad, without chewing the product, probably. The actor said he was deeply shocked and saddened to learn that the pan masala product he was advertising may include ingredients that can cause cancer, according to People magazine as reported by PTI.

Brosnan said in a statement: “I have the greatest love and affection for India and its people. As a man who has spent decades championing women’s healthcare and environmental protection, I was distressed to learn of Pan Bahar’s unauthorised and deceptive use of my image to endorse their range of pan masala products. I would never have entered into an agreement to promote a product in India that is dangerous to one’s health.”

The actor said his contract stated that he was to advertise a “breath freshener/tooth whitener, which wouldn’t include an ingredient that turns saliva red.” He said in his statement that he agreed to advertise a single product only, and that it was presented as “all-natural containing neither tobacco, supari, nor any other harmful ingredient.”

Since he had no knowledge that he was endorsing items that would have a negative or painful reaction in India, he demanded the company to remove his image from all their products.

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