Modi launches ‘Swachh Bharat’ campaign

  • Involves celebrtities

  • Naidu sweeps at Vijayawada

  • KCR busy with Batukamma

  • Clean India by 2019                                       

(Kasipathi)

pm-broom 3New Delhi, October 2: Prime Minister Narendra Modi has launched the clean india movement, “Swachh Bharat”, in style. He involved ministers, top bureaucrats and film personalities besides yoga guru Ramdev in this ambitious initiative. The scheme costing about Rs 2 lack crore is expected to clean the whole country by 2019.

Modi announced this programme during his extempore oration on the Independence Day on August 15 at Red Fort. He said he would launch the programme on the 145th birth day of Mahatma Gandhi. Within hours after returning from a successful 5-day visit of the US, he took a broom in his hand and cleaned the streets in Delhi along with fellow ministers and senior officials. He involved celebrities like Sachin Tendulkar, Bollywood stars Amir Khan and Priyanka Chopra in the movement. He extolled the people that when Indian could send a satellite to Mars in its maiden attempt they can as well make their country clean.

There were schemes earlier implemented by governments to clean up the surroundings and to keep the villages and towns clean. But the implementation was half-hearted and the results were not encouraging. Crores of Indians answer natural calls in public even today. Many women were molested when they went out in the evening to unburden themselves. Had there been toilets at their houses those women would have been saved of the torture.

Modi, in his bold speech on the Independence Day, called upon the countrymen to work for building a new, clean and healthy India. He said every school in the country should have separate latrines for girls and boys. The effort made by Supreme Court of India to ensure that the schools have decent toilets for girls and boys did not succeed because the government officials were sending wrong reports and the politicians were careless and shameless.

Modi rightly said that this programme would not be successful if the people think that it is a government programmes and the responsibility of implementing it rests with the government. It has to be another freedom movement to rid the people of the old habits and inculcate in them healthy and decent habits.

Mahatma Gandhi viewed cleanliness as godliness. He did not aim the cleaning programme at just keeping the surroundings clean. He wanted to use it to inculcated respect for the work of scavengers and also to fell the walls between the different castes and classes. Narendra Modi also said the job of cleaning is not only of the safai karmanachari but of all the people. He said the government would see that every school has working toilets separately for boys and girls.

babu 1In Andhra Pradesh, Chief Minister Nara Chandrababu Naidu swept the streets in Vijayawada, its capital city. Many TDP leaders and government officials participated in the programme. In Telangana, Chief Minister K Candrasekhar Rao was busy throughout the day with the flower festival, Batukamma, a grand show that littered Hyderabad city with lights and colours.

Naredra Modi has successfully restored Mahatama Gandhi to his rightful place. It is an irony that Modi who is heading a government led by BJP whose philosophy is propounded by RSS which is against Gandhi by all means. It is the audacity of Modi that baffles the observers. He has made Gandhi who was disowned by the Congress party and almost forgotten by the people of the country, a mascot of the national movement of ‘Swachh Bharat’. There was no dissident voice from BJP or its front organizations. In one stroke he delinked Gandhi from the Congress party and made the BJP look liberal by adopting Gandhi. It is a master stoke by Modi.

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