Mann Ki Baat Earns AIR Rs 10 Cr Profit

This monthly programme of the Prime Minister, aired by all government radio stations and TV channels, has been profitable for the public broadcaster, as a number of brands compete to air their advertisements before and after the talk.

New Delhi: All India Radio has profited by Rs 10 crores following its broadcast of Prime Minister Narendra Modi’s monthly “Mann Ki Baat.”

The national public radio broadcaster earned Rs 4.78 crore in 2015-16 and Rs 5.19 crore in 2016-17 as revenue for airing the popular radio speech, to which millions listen, stated Union Minister of State for Information and Broadcasting Rajyavardhan Singh Rathore in Lok Sabha in a written reply on Wednesday.

Narendra Modi’s address to the nation through radio is decided much before on a fixed Sunday morning every month. A number of brands compete to air their advertisements before and after the Prime Minister’s speech, which reaches about 99 percent of the country’s population, said the Union Minister.

“Mann Ki Baat” was launched on October 3, 2014. It was designed as a personal one-to-one talk with the people, wherein the Prime Minister raises several issues of national and social importance.

To involve people and make them a part of participatory governance, Narendra Modi has been asking his listeners to chose the next topic for his speech.

“Mann Ki Baat” is also broadcast in 18 languages and 33 dialects on the same day after the completion of the original broadcast, Rajyavardhan Singh Rathore pointed out.

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