Mann Ki Baat Earns AIR Rs 10 Cr Profit
New Delhi: All India Radio has profited by Rs 10 crores following its broadcast of Prime Minister Narendra Modia��s monthly a�?Mann Ki Baat.a�?
The national public radio broadcaster earned Rs 4.78 crore in 2015-16 and Rs 5.19 crore in 2016-17 as revenue for airing the popular radio speech, to which millions listen, stated Union Minister of State for Information and Broadcasting Rajyavardhan Singh Rathore in Lok Sabha in a written replyA�on Wednesday.
Narendra Modia��s address to the nation through radio is decided much before on a fixedA�SundayA�morning every month. A number of brands compete to air their advertisements before and after the Prime Ministera��s speech, which reaches about 99 percent of the countrya��s population, said the Union Minister.
a�?Mann Ki Baata�? was launched on October 3, 2014. It was designed as a personal one-to-one talk with the people, wherein the Prime Minister raises several issues of national and social importance.
To involve people and make them a part of participatory governance, Narendra Modi has been asking his listeners to chose the next topic for his speech.
a�?Mann Ki Baata�? is also broadcast in 18 languages and 33 dialects on the same day after the completion of the original broadcast, Rajyavardhan Singh Rathore pointed out.