Maggi regains top slot in noodle market
Nestle India’s instant noodle brand Maggi, whose sales were severely hit by ban in India in June last year by FSSAI over presence of lead beyond permissible limits, has regained its leadership position capturing 57 percent of the market in June this year.
In November, when the company relaunched Maggi, it had 10.9% market share but Within nine months of its re-launch, Maggi noodles now accounts for 57.1 per cent market share of the instant noodles segment riding on its marketing/branding initiatives and new variants.
Earlier this year, Nestle India launched up to 25 products in a day to fend off competition.
On August 18, its parent firm Nestle had said that it has regained leading market share after growth in India turned positive in June on good progress with relaunch of Maggi noodle.
“Growth in India turned positive in June due to good progress with the Maggi noodle relaunch and favourable comparables. We regained a leading market share position. India kept gaining momentum one year after the start of the Maggi noodle withdrawal,” Global food and nutrition giant Nestle had said in the statement.
In June 2015, FSSAI (Food Safety and Standards Authority of India) banned Maggi noodles in India following a Bombay High Court order, saying it was “unsafe and hazardous” for consumption after finding lead content beyond the permissible limit.