KTR Launches Telangana Magazine RITZ

HYDERABAD: Minister for IT & Panchayat Raj Rama Rao and philanthropist Pinky Reddy have launched Telangana edition of South India’s premier Lifestyle Magazine –RITZ – at a function held here on Sunday evening. The first issue featured Rama Rao on the cover page with a cover story “The Complete Man” about him.

Speaking on the occasion, Aruna Krishna, publisher of the magazine said, South Indians’ aspirations are different from North Indians, and there was hardly any space devoted for South India’s news in the national lifestyle magazines.

“Hence, we launched RITZ, 11 years ago.  It is a South India’s Luxury Lifestyle magazine that covers not just page 3 and socialites, but 360 degrees of the lifestyle news”, she added. Vanaja Banagiri, editor of the Telangana edition, said the magazine caters to the South Indian content.

Speaking after he launched magazine, Rao said he hasn’t ever been on the cover of the any magazine, and it was great to be on the cover of the magazine.  He welcomed RITZ to Hyderabad. The city has everything going for it.  We have a rich culture, charm, history and new age vibrancy, he said, adding that Hyderabad needs to improve social capital to the city.

“We need social life after the hectic day of the work. We don’t have many places to go in the city. I have two young kids. I don’t find many places for me to take them.  Our government recognizes these, and that is why, we came out with Happening Hyderabad last year, which is a superb success. We ended up doing 152 events in the last one year under that initiative,” he said.

Special number, which is the Telangana Edition of RITZ, marks our foray into Telugu markets, said Aruna Krishna, Publisher and Editor of RITZ Magazine.  Hailing from one of the oldest business families in Tamil Nadu, she is the co-owner of Southscope, India’s leading south film magazine.  She co-owns it with Allu Sirish of Geetha Arts, one of South India’s influential and successful production houses.

Over the years, RITZ has become a name to reckon magazine for fashion, lifestyle and substance. It has been instrumental in shaping attitudes, perspectives and lifestyle, Aruna added. Aruna, who is also the Executive Director of IBEX Products, an auto components manufacturing company, allied to the well-known UCAL Group, has ambitious plans for the magazine.

“We will be the magazine relevant to current generation with latest trends and focus on next technology and creativity in publishing.  Every edition hits the market with fresh ideas, wow factors, which give a new experience to our readers. Trust is priceless.  And we have building the same with each issue published,” she said.

“Dance of the Brush” held to mark the launch and celebrate. It was a rare and one it’s kind of jugalbandi of art and music informed Vanaja Banagiri.  Srikanth Dhunde, an expert in abstract art for over 25 years, painted to the tunes of acclaimed Hawaiian guitarist Jaywant Naidu.  Together they created a masterpiece for the first time ever in Hyderabad. An exclusive painting of Afza Tamkanat was also displayed. (NSS)

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