Kohli signs 100 crore deal
Hyderabad: Indian captain Virat kohli became the first ever Indian sportsperson to stuck 100 crore endorsement deal with life style brand PUMA. Deal worth of 110 crores for a period of 8 years by Kohli involves fixed royalty and payment depending upon the Puma business performance.
Kohli now will join Usan Bolt, Asafa Powell (Jamaican Sprinters), and Thierry Henry, Oliver Giraud (Foot Ball players) as a Global ambassador for the brand. Kohli’s contract with Adidas ended in last year December which was a 10 crore deal per annum.
Commercial feature of Kohli and Puma will air from Monday which will work in markets like UK, Australia, South Africa and Middle East.
The legend reached another mile stone by leaping former captain Dhoni and becoming India’s most valuable celebrity in cricket with a whooping value of $92 million. This was published by Duff and Phelps, a global valuation and corporate finance advisory firm in 2016 October.
Raise is expected to 20-25% who is catching Bollywood Star Sharuk Khan very quickly ($ 131 million). For Kohli, who endorses more than 20 brands at present seems to be Sky is the limit with his recent form. Kohli lead India to six successive series wins from 2015, test win against Bangladesh made him to reach top chair in Indian cricket history, with no other captain achieving this rare feat.
First test match against Australia will start from February 23rd with stylish right hander once again gearing up to continue records.