How Far Will Naidu’s Psychological Warfare Work?

If the Telugu Desam Party thinks that just by levelling allegations against Opposition leaders, they can win the next elections, they are sure to face disappointment.

Hyderabad: Psychological warfare is one of the best ways to overpower the enemy. The ruling party in Andhra Pradesh seems to believe this very strongly. The Telugu Desam Party which got people’s mandate in 2014 elections is trying desperately to project the Opposition YSR Congress and its leader as most corrupt.

In an attempt to stop the Opposition Party leader Y. S. Jagan Mohan Reddy from speaking about the shortcomings in the governance or schemes, the ruling party members are directly attacking him about the corruption allegations levelled against him instead of giving an explanation to the issue raised by him. Every Assembly session is marked with such episodes. It appears that the ruling party not only wants people to believe that Jagan is corrupt, it wants Jagan himself to believe that he had amassed huge wealth as alleged by them.

Sitting on a high moral pedestal the TDP is desperately trying to project the Opposition leader as corrupt in order to hide its shortcomings and divert the attention of the public. The episode of Roja, an MLA of YSR Congress Party in the Assembly who allegedly used abusive language against certain members of the ruling Telugu Desam Party and the CM, was made sensational a few months ago. She was suspended by the Assembly Speaker and not allowed into the House. The irony is that the comments she made were highlighted by TDP and the media but not the circumstances that have led her to speak like that or who provoked her to speak such words. The ruling party appears to be very good at media management!

Incidentally, Roja was with Telugu Desam Party for ten years and worked as the head of its women’s wing Telugu Mahila. She is an outspoken person now and then. The party which encouraged her to be up-front about the then ruling party Congress, now feels that her speeches are appalling and degrading. It is a fact that Roja is one of the powerful speakers in YSR Congress and has the ability to question the ruling party.

Ironically there were rumours that Telugu Desam party tried to woo Roja and bring her back into their party fold some time ago. As they could not persuade her, they decided to brand her as dishonourable.

But, how far this psychological warfare is going to fetch results is the question. If the Telugu Desam Party thinks that just by levelling allegations against Opposition leaders, they can win the next elections, they are sure to face disappointment. These days public is more interested in people who deliver and not who sit on high moral pedestals sermonising.

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