Chasing Beauty

Lata Jain

Modern WORLD, society is a super-connected, tightly packed mass of humanity. Everyone is competing with everyone from everywhere in the world. Certain facial and body shapes and features have been decided to be most desirable because of social, historical, and to a very minor extent, biological factors. Everybody is now competing for these few individuals who have been deemed better people for these tangential reasons. So most people are in a race to go under a knife and shape their body as there is a growing desire to gain a partner, or for a better job.

Good, better, best but where is the end? Are these not relative? Do intelligent and sensible people look at the original or a body with sutures and “a designed body “suits them to the original? The obsession and the desire to “look good” for “others”, is forcing people to indulge in the most drastic and dangerous self improvement measures.

Around the world, women/men continue to go to extreme measures in pursuit of “beauty.”

That women subject themselves to these complicated and bizarre, not to mention dangerous, procedures got me thinking about these notions of physical beauty — and who gets to define them.

Here are lots of weird beauty treatments out there pedicures with fish that eat off dead tissue, chemical peels that burn off layers of skin, placenta facials made with real human placenta, snake venom injections that smooth wrinkles, bull semen hair treatments… the list goes on and on. But cosmetic surgery is the most extreme of them all.

The number of people paying for work on their stomachs and breasts is also increasing. While exact statistics on such work are unavailable, reports from specialists in the field suggest that only a fifth of these surgeries are for medical purposes, while the rest are purely cosmetic.

But this is the mother of all. A plastic patch sewn which is sewn onto the tongue and makes it very difficult to eat is the latest in extreme weight-loss methods.

The ‘miracle’ patch, which is secured to the tongue with six stitches, makes consuming solid food so painful that users are forced to resort to a liquid-only diet. What’s more, the patch can only be worn for a maximum of one month, since after that time, the tongue’s tissue begins to grow back, and the patch can then become incorporated into the tongue. The postage stamp-sized patch is made from marlex, a plastic that is commonly used as mesh to repair hernias, and is also the principal material used to make Hula Hoops. The cost is about 1.5 lakhs.

Apparently, plenty of women want to go past the now-ordinary breast enhancement and pubic electrolysis to a place few would never dare to go in the name of beauty. Much to my ignorance, bleaching one’s anus has become an obsession far beyond the young jet set and the detail-oriented gay community. These days, anal-bleaching creams can be purchased as easily as cough syrups.

There’s more. Turns out Botox has come a long way since giving you a frozen face and eye sockets that look like they were hollowed out with a melon baller. Now you can Botox your bum.

G-spot enhancement is also taking off. Apparently, you can expand and sensitize the area by injecting it with hyaluronic acid or collagen. What happens? you’ll be in extreme pain, but thanks to your enhanced G-spot, you’ll be grinning all the way!

The final word, there is always an “opening” for a smart innovative cosmetologist and a “way out” for an individual chasing beauty.

But a fearless new campaign is trying to get women to shake free from the shackles of this dangerous thought. The “Stop the Beauty Madness” campaign has an empowering message for women and is using brutally honest ads to get them to think about what they’re seeing in the media.

The website is very sensibly designed to say:

We are determined to stop the Beauty Madness in our ourselves, our mothers, our sisters and our daughters.

Part of this includes calling out the ugly truths hidden in our culture and our own minds. That’s what this campaign is about. It’s about strong words that reveal the ideas that need to be seen for what they are. It is not always pretty to see what is hidden deep in our psyche (or even just slightly under the surface), but it is important to see it clearly so that we may call it out and change it.”

The campaign has released 25 advertisements, which showcase women side-by-side with stark messages that highlight the “madness” involved in trying to meet impossible beauty standards set by the media. The idea, according to founder Robin Rice, is to challenge the belief that a woman’s beauty determines how much she’s worth.

The site explains, “It is not always pretty to see what is hidden deep in our psyche (or even just slightly under the surface), but it is important to see it clearly so that we may call it out and change it.”

1 Response

  1. Beryl Ludwig says:

    The lengths that people will go to to achieve what society calls beauty never ceases to amaze me. I was aware of cosmetic plastic surgeries, and botox injections that freeze your face into an unreal expression or non-expression. Just a few of the procedures I am so appalled by. But anus bleaching?? huh? everybody has one. why not make it pretty?? That new “thing” I found hard to believe. An it’s in the aisle of your local drugstore? I don’t think most people ever thought of how their asses actually looked. Apparently some do and it is a weird obsession. The sales market is cashing in on those who want a nice white asshole.
    Messing with what is natural. We all get old. We all get wrinkles. We are exposed to the sun; we burn, We squint and end up with aghast! crows feet. Even the name is ugly! what is ugliness/beauty? Today’s society is obsessed. If you don’t look like a movie start/model type, to most who judge such things you are thrown back in the water not fit for consumption. What a shame what our children are taught as they see mommy prepping her face each day and ashamed to go into the world without makeup! We teach our little girls that beauty is achieved artificially and we must paint our faces or have a surgeon cut it up to achieve today’s concept of gorgeous.
    We should see the beauty in an old soul who has lived to be 80 or 90 or even 100 and see how beautiful so many rows of wrinkles can be when coupled with the thought of experience. Certainly, we must change our concepts of beauty. A newborn fresh baby is so beautiful and everyone thinks so. Until the trappings of magazines. TV and internet, pollute the minds of the teenager who finds something, someone to identify with, What a shame.

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