Brand Ambassadors Appointed

  • Venkaiah Naidu announces Centre’s decision
  • Says Modi was inspired by Mahatma Gandhi

Hyderabad, January 5: Stating that Prime Minister Narendra Modi has launched the Swachch Bharat program being inspired by Father of the Nation Mahatma Gandhi, Union Minister Urban Development and Parliamentary Affairs on Monday called upon the people to actively participate in the program.

The Union minister held a meeting with those nominated by the Centre as brand ambassadors to the Swachch Bharat program and exhorted them to create awareness about cleanliness program among the people of the country. Making it clear that Swachch Bharat Mission was not a political program, he pointed out that the poor man in the country was forced to spend Rs 6,500 per year due to lack of cleanliness. Requesting the media to give priority to publicize the Swachch Bharat program, the Union minister asked the industrial and service organizations to build toilets.

Venkaiah Naidu said the Centre has invited 18 persons in both Telangana and Andhra Pradesh to be brand ambassadors of the Swachch Bharat program. Stating that he has spoken to heads of voluntary organizations, spiritual gurus and cinema actors about the program, Venkaiah observed that any program would be a resounding success with the active participation of the people. He said the Centre has nominated former cricketer VVS Laxman, badminton chief national coach Pullela Gopichand, chess player Koneru Humpy, eminent playback singer S P Balasubrahmanyam and other icons as brand ambassadors for the ‘Swachh Bharat’ campaign. The others nominated include MPs K Kavitha (TRS), Jayadev Galla (TDP), corporate personalities B V R Mohan Reddy, J A Chowdary, Rameshwar Rao, Dr Gopichand and G S Rao from the medical field, film lyricist Suddala Ashok Teja, Telugu actor Nitin and media personality Vemuri Radhakrishna. Naidu also said BCCIinterim president Shivlal Yadav and top-ranking Telugu actor and Janasena Party founder Pavan Kalyan have also agreed to be brand ambassadors.

Thanking the Centre for nominating them as brand ambassadors, all of them said they would strive to make the campaign a success. S P Balasubrahmanyam, who enthralled the audience on the occasion by singing a song on ‘Swachh Bharat’, said he would like to get songs written in Telugu and also translate it into other Indian languages to popularise the initiative. Laxman said the campaign is a success as his children are also aware of it. (NSS)

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