Android biting into Apple iOS: Survey

Washington: A survey released by Strategic Analytics found that the Apple iOS saw its share slip to 12.1 per cent from 13.1 per cent in the third quarter, while Android’s share increased to 87.5 per cent from 84.1%.

Slowly but surely, the global smartphone market is growing again. Growth has undoubtedly decelerated in recent years, even dipping into negative territory for the first time ever earlier this year, as developed markets reached saturation and sales in those regions transitioned toward upgrades instead of first-time purchases, but there are still many parts of the world where adoption is low. 

Apple losing global smartphone market share isn’t really a new phenomenon, and it has never been the company’s goal to ship the most units. The iPhone maker is still the most profitable handset manufacturer in the world, precisely because it refuses to compete on price alone.

But it is still discouraging to see Apple miss some opportunities in emerging markets, an area where it has long been weak.

“Android’s leadership of the global smartphone market looks unassailable at the moment,” said Strategy Analytics’ Woody Oh.

“Its low-cost services and user-friendly software remain attractive to hardware makers, operators and consumers worldwide.”

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