Amitabh Bachchan To Promote GST
New Delhi: As the government gears up to implement the sweeping tax reform Goods and Services Tax (GST) from July 1, it has roped in Bollywood star Amitabh Bachchan to promote it. The GST will be inaugurated by Prime Minister Narendra Modi at the midnight of June 30-July 1.
The Central Board of Excise and Customs is preparing to make the 74-year-old Bachan brand ambassador for GST. A 40-second video featuring him has already been shot and is being circulated.
“GST – An initiative to create a unified national market,” the finance ministry said in a tweet, attaching the video.
In the video, Bachchan explains GST as a unifying force just like the three colours in the national flag. GST is an initiative to create ‘one nation, one tax, one market’, he says.
The megastar has been roped in just as the rollout of the biggest tax overhaul since independence entered its final phase.
Ace badminton star PV Sindhu was previously the GST ambassador.
GST will simplify a web of taxes, regulations and levies by subsuming an array of central and state levies including excise duty, service tax and VAT.
It is being dubbed as the most significant economic reform since BJP government came to power in 2014 and is expected to add as much as 2 percentage points to the GDP growth rate.